Folloze

it is hard to upload videos. too many buttons to click. not easy to use.

Folloze is an excellent tool for orchestrating account-based marketing strategies, launching 1-off and long-term nurture campaigns, managing content, and using engagement reports to plan specific follow-up touch points.

Folloze is absolutely fantastic when it comes to leveraging an existing pool of marketing content and tailoring the visitor experience to provide the most relevant pieces of that content. Generating a board is simple and intuitive; you are also able to quickly upload content or even host a simulative webinar right on a Folloze board.

Building a custom web page has always required a skilled web developer, graphic designer, copywriter, and more. With Folloze, any sales or marketing person can build a breathtaking webpage in minutes, all on their own. The Folloze interface is point-and-click, easy to use, and great for non-technical people. After you build your custom board (mini-webpage) and send it out to your partners or customers, you can see detailed reports on who all viewed the board, what assets were viewed, interacted with, or downloaded, and how much time was spent on the pages. We've used Folloze for traditional campaigns, product launches, trade show pushes, account-based marketing, and so much more. For one software to give us the power to do all of that, we are happy, to say the very least.

Folloze is well-suited for technology companies that need to offer a visual for the latest in technology.

We have a specific strategy where web pages that will live for longer than a year will be built on our main website. This tool is not suited for longer-term pages. Folloze is great for the quick turnaround of targeted web pages to support sales plays that are intended for less than a year, have specific information on them like pricing, and are not ones we want to be searchable.

Folloze is very easy to use, great for building out campaigns, and can make changes quickly. Their support team is great as well if you encounter any issues. There are times when certain personalization is limited, but the support team tries their best to find an alternative. It would be great to see some "shared or sample" templates to use or sample to see the different options that the board can be made.

We've used Folloze boards to support our sales team at events, most frequently. We typically will set up a page/board for pre-event solicitations, and then we'll set up another page that can be used during the event where the content and the CTA are a little different. Setting up the boards is very fast, and we embed Marketo forms for lead capture, which has also been very easy to do. Then we're able to retarget visitors or collect additional information about people who might visit the page but who don't fill out the lead capture form because we have the tool hooked into our Dun and Bradstreet Rev.Up tools. This flow has been very helpful for identifying new leads.

We also use Folloze boards for digital ad campaigns, which has been great.

We've found that Folloze is best for running promotions, or for event-based marketing. I could see Folloze not being appropriate for things like being the primary host for things like blogs.

We needed to launch a campaign however without pixels, we couldnt launch the campaign and it took a longer route for us to build a landing page from scratch which took a lot of time for our team. If folloze could have added the pixel capability, it would have been easier to for us to launch campaign swiftly

Folloze is well suited for any marketing role where there is a desire to quickly create a microsite experience. Field marketing with 1:few, industry marketing goals and scenarios could benefit from Folloze. I'm not sure if Folloze is the right platform for events, but it might be a learning curve where I just have not experienced that functionality yet.

We've enjoyed using Folloze and feel it's been a great tool for us. We struggled to gain useful insight on the boards we launched initially because none of the users were identified. We ran ads to the boards and Folloze was unable to identify any of the users that visited the boards. We've subsequently had better success when running email campaigns from within Folloze. Things have been improving and we're really liking the 3.0 designer.

Folloze accommodates ABM!

Overall, Folloze is a great tool that our company is using more and more each day on a wider scale. The ease of use to manage, enable others, and create customization boards is a 10 out of 10. I love that we can create email campaigns, integrate with other email tools we have in place, and also confirmation emails for event follow-up. I appreciate being able to review exactly what people review and share trackable links with a touch of a button. I love this tool, I enjoy being enabled further (I still have more to learn), and I find it simple to enable others.

Folloze helps you in prospecting and getting content out fast to your clients

Folloze is fantastic for scaling 1:1 ABM motions. Account hubs or resource centers can be easily created. It is a very intuitive system, and onboarding users is quite easy compared to other platforms. The fact that you can embed Marketo forms within Folloze and gate either an entire board or a specific piece of content is especially helpful for data capture.

Unlike many marketing technologies, Folloze is really easy to set up and use however simplicity doesn't come at the expense of quality: it also looks creative and highly professional, with a real wow factor. plus the analytics within the platform is also a real winner. Being able to see at an individual level who is engaging with which specific areas of your content, and to what depth, makes tracking campaigns much more effective.

Using Folloze for 1:1 personalization at an organizational level is very good, as are the personalization features you can use to make a 1:Few campaign stand out. Email sending directly through the platform can be a bit limiting, but it does helpfully have support for using other email platforms which are appreciated.